Digital trend: Andrea Vaamonde creates fashion platform and podcast

She has worked in renowned technology startups, companies and publishers specialized in fashion, which gave her the experience to be an entrepreneur.

“I was born in Venezuela and since I was little I liked to see fashion shows, I studied Communication, I loved the Marketing, Sales and Entrepreneurship classes. During my degree, I worked in a children's clothing brand, where I learned the entire production process that is needed to carry a brand. Then I resigned and went to New York to study fashion marketing, later they invited me to Mexico to work at Vogue Mexico and Latin America as Fashion Coordinator and finally at Bumble and Bumble”, she commented.

“I started doing online consultancies, where I guided entrepreneurs to do their branding. In my free time I listened to podcasts in English, from there came the idea of ​​creating Latin America of Fashion in Spanish, to publicize everything that this industry encompasses, from emerging designers, personalities and tips to undertake in this field. We teach workshops, courses, master classes, e-books, mentoring, consultancies and valuable experiences that help them reinforce their knowledge. I share content on Instagram, and thanks to that, brands are starting to look for me to support them,” Vaamonde said.

Andrea is convinced that the answer is to create a community to promote talent. “One of our purposes is that we feel proud of designers and learn to recognize their work. Personally, it makes me very happy to support entrepreneurs, when they write to me with any questions, I always seek to give them the best answer so that they can grow,” the Venezuelan enthusiastically commented.

“This industry has many opportunities to grow, I must confess that at the beginning, when I went to the catwalks there were people who saw me ugly because I didn't go with a fashionista outfit, what they didn't know was that I used sneakers because I came by Metro from some shooting of worked. Those details do not define if I am good or bad at my job”, emphasized the content creator.

For her, one of the most important challenges has been learning to grow the business organically, "making mistakes and getting back up, and my mother understanding the freelance modality", since she has always worked in companies. "My advice to entrepreneurs is that an N0 is to open space for new opportunities. The fashion industry is a world of passion and perseverance," said the communicator.

"We want to have dinners in different parts of the world, where we can bring together personalities, journalists, influencers, photographers and illustrators and they can talk and network," she concluded.

* She considers that fashion is a very large loom that can be cut in different ways. *l There are Latin American designers who deserve to be recognized in the media for their talent and creativity.

BY ISIS MALHERBE @ISISMALHERBE

PHOTOS: COURTESY

MAAZ